Combining Content Marketing with PPC Marketing
You can increase sales and the awareness of your brand with the help of PPC marketing. PPC marketing works more efficiently when it is combined with content marketing. You may not have heard about this strategy, but it has been tried and tested by many companies; therefore, it is not a try and error approach. Read more below on how PPC marketing can be integrated into content marketing.
Use content that adds value to the customers for a long time. You can get information about topics that your potential readers are dying to read when you go through list posts, research/data posts, FAQ posts, case studies, series posts, and ultimate guides. Social media has information about topics that customers need you to touch on. Your readers will find it tempting to read a few more articles that you have written if the first article has valuable content rather than leaving the article after reading a few paragraphs. Telling a story makes the content more interesting for the audience to read.You should be precise because no one has time to read pages of stories. Proofread your blogs before posting them because grammar mistakes will lower the quality of the articles.
Market your blogs. Your family can help you to promote your posts by posting them or posting the links to the posts on their social media.Share links of your blog posts on social media influential people or tag the celebrities after posting your blog on social media. You have to be patient as you grow the number of readers but be aggressive so that you increase the number of readers.
When your content starts to attract enough number of readers on your social media and website, it is the right time to integrate PPC ads in the content. Social media platforms have unique features that allow you to promote your ads such as Face book ads hence use them as part of the PPC ads. Post your ads so that when the reader is going through your content, he or she may be prompted to click on the ad when it pops up. Minimize the number of pop up ads because many ads will distract the reader from the article or even annoy the reader. Allow the reader to choose to decline the ad or accept to click on it.
Remarket your content even after it is generating enough traffic. It is through the content then you are able to capture the interest of your readers and convince them to click on the PPC ads, therefore, let the more potential readers know about your blogs.