is especially true for reservation based services such as a restaurant or salon. It is questionable that taking a huge loss on thousands of orders would prove beneficial to us in the long term. This will be the primary contact person with your company for Groupon's sales and marketing team. Make sure you are following email marketing best practices to ensure that people dont want to unsubscribe. Rather than the printed voucher many may bring using the Featured Deal, the voucher will be on their phone. Groupon loves to delight customers by helping them discover deals on great things to eat, see, do, and buy in their own cities. However, another deals site LivingSocial, for one, is also a big online ad spender. With a 52 discount, the customer pays 17 and I would receive.50. Consumers can also go on Groupons website to find deals that they are interested in purchasing for themselves or as a gift for someone else.
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You may see a 10 increase the weekend of the ad, but that could just as easily be the great weather. Another thing to consider is how offering this Groupon will affect the relationship with your current customers. Keep in mind that this might be the first time someone is hearing about your company, so make sure that it is still a product that you are proud of and work to maintain the relationship after the deal is done. Warnings Make sure your business can handle a rush of new customers. Groupon gives you a green zone for the discount percentage that will have optimal performance. Offering a Groupon deal will change up the day to day of your store. The week leading up to the expiration date is typically the busiest, so make sure you have plenty of people on staff to handle the rush. To help you track your campaigns success, your online Merchant Center organizes pertinent information such as sales data, redemption stats, and customer feedback all in one place. How to Succeed on Groupon, so how do you turn a sale that potentially puts you in the red into a profitable marketing strategy? The product offering was great for Groupon but not good for. This type of exposure can be game changing for a small business, especially one that is having a difficult time expanding their customer base and reaching new clients.